Today, corporate marketing departments have a lot on their plates, not the least of which is managing budgets and showing results. Too often, the internal teams charged with executing marketing are stretched too thin and may be measured by different metrics than the marketers they serve.

A managed marketing service consists of a team of professionals focused on one clear marketing objective: generating highly qualified leads. Once an objective is set, the managed service provider generates creative strategies, executes the offers, measures results and adapts marketing messages to optimize results. The managed service team offers strategic insights and becomes a trusted marketing advisor.

Managed service teams are paid a set fee per month and earn their fee by producing results. The client gets a predictable monthly spend and can expect a measurable return. With a Sight Marketing 1:YOU campaign, the cost of marketing can be easily tracked and compared to results, allowing for an evident return on investment (ROI) calculation.

Hiring a managed marketing service like Sight Marketing allows marketing directors to concentrate on the job they need to do – lead their organizations and develop the products and services that create growth and opportunity.

Managed marketing services are especially important when using a 1:YOU marketing campaign in which contacts receive a specific strategic offer every four to six weeks. Responses are directed to a microsite – the hub of the 1:YOU marketing campaign. While at the site, a contact may download the offer and look around the site. Each page and piece of content on the site is coded and organized so that interaction with the content tells the marketers something about the contact’s interests and needs. 1:YOU gives insights into how a contact gathers information and what might be the best way to interact with them.