Understanding the Story:
Boston Scientific, a pioneer in the less-invasive medical device industry, wanted to help users better understand the features of its Latitude® Patient Management System online tool, while making this very clinical, data-driven web site more dynamic and appealing.

Crafting and Telling the Story:
To better deliver the Latitude story, an on-line tutorial program was implemented. The program featured video and audio demos of the Latitude program and allowed users to jump to any part of the tutorial at any time.

Sight created a promotional introductory video and a menu-driven interface that could display streaming videos and images created from the Latitude’s program. The menu items were presented in a “carousel” format, which allowed the buttons to rotate on a circular path, visually highlighting Latitude’s tag line: “360 degrees of care.”

The Story’s Impact:
The tutorial has become a more accessible and used resource. The new approach provides an intuitive and engaging way to learn about Latitude’s features and capabilities. The modular architecture of the tutorial allowed for quick content updates, and the framework of the interface has the potential to be enhanced with tracking capabilities.

Visit www.bostonscientific.com
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Sight Marketing is proud to announce that we’ve earned a silver W3 Award for design and development of Boston Scientific’s Web-based Latitude® Patient Management System interactive training program.

The W3 Awards recognize creative excellence on the Web, including Websites, Web video and online marketing programs. The awards are sanctioned and judged by the International Academy of the Visual Arts, which consists of top-tier professionals from acclaimed media, advertising and marketing firms. More details>>